Old Media, New Media, Transparency and People
cn | 18 December, 2006 12:45At Buzz Machine, Jeff Jarvis has a great viewpoint on a post the editor of Wired Magazine, Chris Anderson, has on his blog - The Long Tail, about what he calls 'Radical Transparency'. Jarvis writes:
I do think the truly radical transformation would be to stop looking at the magazine as a thing — a product in print or online — but as a community, for that is what magazines really are and always have been: people who rather around the stuff they all like or need. See my earlier blather on the notion here. The point is that what you really want to do is open the windows on either side of your house and let the people standing around talk directly to each other, with or without you. You do your job, still, creating some stuff that people want to gather around. But then you enable them to share more. And now you have a new role — helping them. So you end up bigger than a magazine.
A few bullet points on Anderson's ideas (found in full here):
- Show who we are
- Show what we're working on
- "Process as Content" - editors note: not a juicy as it might sound to some of our readers...
- Privilege the crowd
- Let readers decide what's best
- Wikifiy everything
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